Press Information

Press Pass Request

Accredited media professionals are welcome to attend Premiere events but are required to obtain a press pass if they wish to attend the show as official media personnel.

To request a press pass please email all relevant credentials to [email protected].

Who qualifies as press at Premiere events?

Writer/Reporter/Editor/Blogger
Freelance Contributor in Relevant Beauty-Forward Field
Publisher of Media Outlet in Relevant Beauty-Forward Field
Photographer/Videographer
Television/Film/Radio Producer

*Please Note: Press qualification is subject to approval from Premiere’s team.

What credentials are needed to qualify as press?

Writer/Reporter/Editor/Blogger: Article published in an accredited, professional beauty trade publication within the past year
Freelance Contributor: Current media kit including audience demographics with proof of beauty-based content and/or non-paid promotions or a beauty-trade relevant article published within the past year to an approved media outlet.
Publisher: Current letter of assignment
Photographer/Videographer: Credited image or video coverage of a professional beauty event within the past year and a current letter of assignment.
Television/Film/Radio Producer: Current letter of assignment.

*Please Note: All credit and credentials must match the name of the person registering.

Who does not qualify as press at Premiere events?

Sales representatives, marketing staff, promotional companies, PR teams, and creative agencies do not qualify for press credentials. Should you have any questions regarding your eligibility, please contact [email protected] or call our Customer Service Team at (800) 335-7469.

For information on how to attend Premiere events without a press pass, please click here.

Premiere Columbus 2024 Recap

Celebrating a Milestone 25th Edition!
Premiere Columbus continues to be a cornerstone event for beauty professionals in the Midwest, attracting over 11,000 visits over two days, reflecting a 4% increase in attendance year-over-year. Professionals traveled from 30 states across the U.S., with the top attending states being Ohio, Michigan, Pennsylvania, West Virginia, and Indiana. In its 25th year, the show offered more than 160 engaging classes and workshops, including exclusive Ohio CE classes and intimate, hands-on sessions.